Context: I work for Forward Partners which is a catalyst for ecommerce startups. We provide a unique combination of funding and help from our hands-on experts – product, design, marketing, front and back-end development, talent and fundraising. I work predominantly with idea-stage businesses until they have achieved enough growth to start hiring their own team.
Start-ups often use ready-made frameworks and tools in order to get an idea from concept to production in the quickest and most efficient way they can, such as Ruby on Rails, jQuery and Bootstrap. I’ll be explaining why I choose not to use Bootstrap when creating websites for our early/idea-stage businesses. Continue reading