Why don’t you use Bootstrap?

Context: I work for Forward Partners which is a catalyst for ecommerce startups. We provide a unique combination of funding and help from our hands-on experts – product, design, marketing, front and back-end development, talent and fundraising. I work predominantly with idea-stage businesses until they have achieved enough growth to start hiring their own team.


Start-ups often use ready-made frameworks and tools in order to get an idea from concept to production in the quickest and most efficient way they can, such as Ruby on Rails, jQuery and Bootstrap. I’ll be explaining why I choose not to use Bootstrap when creating websites for our early/idea-stage businesses. Continue reading

Content equal to browser height & centered

15 October 2014: updated to include feedback from comments.

A current design pattern on some scroll-hijacking sites is to have each section as tall as the browser window so you see that content without distraction before moving onto the next.

This is a demo of content equal to browser height using CSS with a fall-back coffeescript solution for browsers that don’t understand css transforms. It is also responds to any adjustment in height and width of the browser window. Continue reading

Correct use of tabindex

Definition of tabindex from w3.org:

This attribute specifies the position of the current element in the tabbing order for the current document. The tabbing order defines the order in which elements will receive focus when navigated by the user via the keyboard.

In general you shouldn’t need to explicitly set the tabindex of an element on a page, however there are a few exceptions to this Continue reading

Accessible HTML video as a background

Today I got a comment on Autoplay is bad for all users which asked:

So why does this high-traffic site designed by a former top-Google UX designer use it?

The comment has linked to a page which has video as a background element playing underneath the introduction text and call to action button, the images are moving but there is no sound on page load. At times this apparently important information is completely invisible.

Using video as a background is on the increase so it’s important to know how to make it accessible for everyone. Continue reading

I love your style: Learning Ruby on Rails

Having spent just over two years working as a front-end developer on Ruby on Rails projects I’ve become pretty handy with ERB, HAML & SASS but when it comes to looking further into the back-end stack I’ve been hesitant to do anything except look at the code and write the occasional simple helper for my views. I’ve had an idea for a while and I decided to bite the bullet and make it myself.

The site is I love your style. The idea is to be able to ask beauty or fashion questions directly to those people you admire, as an aside you can also ask the wider community. The grand vision is for it to be a Stack Overflow for beauty and fashion. Continue reading